Best moment: One contestant tries to approach the guacamole and has a “penalty cone” placed over her, preventing her from enjoying the guac. In this case, the dogs judge the humans doing things like sit, shake and stay. This ad embraces three common Super Bowl elements: celebrity (Kristin Chenoweth as a human canine show commentator), animals (dogs) and humor. Peanut subs it out with nuts -just in time. The Planters Nutmobile flies through the streets and passes Charlie Sheen, who says, "People think I'm nuts." Alex Rodriguez is about to eat kale chips and Mr.
They unveil a special adaptive controller to help make it easier for them to play because, as one parent tearfully says, “he’s not different when he plays.” It’s a super effective ad that pulls on the heartstrings quietly. Microsoft profiles several kids who have disabilities which limit their abilities to use a traditional video game controller. You'd be hard-pressed not to tear up as well. He extolled the first responders who saved him, then finds out they are actually there and he tears up.
DEVOUR SUPER BOWL COMMERCIAL DRIVER
Verizon brought Los Angeles Chargers head coach Anthony Lynn to a firehouse to talk about his experience after a drunk driver hit his vehicle and almost killed him. It’s engaging and fun and tweaks the competition just right. This gives Lil Jon the excuse to say his trademark “Okaaaay” followed by Cardi B’s trilled version. The waiter says, “Is a Pepsi Okay?” Steve Carell shows up, indignant, saying it’s more than OK. Once the customer points out they used Hyundai Shoppers Assurance, he shoots them to the top. This is one of the wittiest ads of the bunch.
At the bottom: car shopping at a dealershi. Jason Bateman plays an old-time elevator operator taking people to unpleasant situations like “root canal,” a middle seat on a plane and “the talk”about sex with your dad. Hyundai Shoppers Assurance “The Elevator” Those are rarely commented about anyway though I did like the Hulu “Handmaid’s Tale” “Morning in America” take off and the Jordan Peele CBS All Access “Twilight Zone” fake-out which looked at first like the actual return to the game but wasn’t.Īnd wasn’t that Carnival ad before halftime with Shaq the same one they’ve been running for ages?
DEVOUR SUPER BOWL COMMERCIAL MOVIE
I am ranking most of the ads but to simplify my life, I’m semi-arbitrarily skipping the TV and movie trailers.
But the Burger King was the true talker because it was based on actual art-film footage of Andy Warhol eating a Whopper in 1981and was largely silent. And both Bumble and Toyota grab onto the female empowerment theme by focusing on women athletes.Ī couple of ads played with sound to break through the clutter: Michelob Ultra and Burger King.
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